Behind the Name
At Sunrise AM HR Ltd, we believe that great businesses are built on great people.
Led by Anneliese, an experienced and passionate HR professional, we provide straightforward, people-first HR support that helps leaders navigate the challenges of managing teams with confidence.
With a background spanning policing, education, manufacturing, retail, hospitality, and events, we understand the real-world pressures of leadership. That’s why we offer practical, no-nonsense HR solutions—from policy creation and process improvements to leadership coaching and HR systems management.
Our sweet spot? Supporting mid-level managers in balancing legal compliance with creating engaged, motivated teams. We’re here to help businesses reduce absenteeism, build positive workplace cultures, and grow with confidence. If that resonates, feel free to ask us about our Wellbeing & Compliance Synergy Training.
We typically work with small to mid-sized businesses (up to 250 employees), but our support is always tailored to your needs. Because at the heart of it all, we’re here to make HR feel human.
Anneliese
HR Consultant
Anneliese brings the Big sister energy with the clarity of a sunrise —Her approach to HR consulting will clear the fog and help you grow.
Need some quick Q&A?
Here are some common questions that our customers ask.
- What types of businesses do you work with?
Usually I work with smaller businesses under 250 employees however I am not shy and happy to help if the task you have meets my expertise!
- How can A.M HR help improve employee retention?
By taking a look at your current operations & providing tailored HR support to meet your needs based on the issues at hand.
- Can you assist with urgent HR issues?
Yes, both ad hoc and long-term support, ensuring you have access to immediate assistance for urgent HR matters as well as ongoing guidance for the more 'complex' challenges!
- What makes A.M HR different from other HR consultancies?
I sort out your managers! I specialise in coaching mid-level frontline managers on how to balance legal compliance with employee well-being, helping them reduce absenteeism while fostering a positive team culture. I provide hands-on soft skills training for technical managers to improve conflict resolution and team dynamics, helping them move from technical roles onto effective leadership, with confidence.
- How do you customise your services to fit our business needs?
No case is the same when it comes to people management. Ensuring an in-depth understanding of the issue or task, coupled with no non-sense execution of a plan with best practise applied, to be the most effective approach!
Additionally I like to coach the managers assigned with me on cases to be able to give them an understanding of how they can efficiently manage cases going forward (with me helping of course!)